Start Your Brand Journey with Canva
Your brand is SO much more than just your colours, logo, typeface and your business name.
A common misconception is that when you have the above you have a brand. It is simply not true.
Your brand reflects you, your personality, your values, your client's perception of you, your messaging, your voice ... even your products and/or services.
This short, self-paced course is not designed to take away what your brand expert has done with and for you. This is aimed at you if you are just starting out your business journey and want to understand a little more about what and how you can create your visual identity for your prospective clients.
There are 8 important components of a brand, but we will not be going into detail in all of them. Should you wish to do a bigger build of your brand, please contact me separately from this.
4 Modules
Brand Hub (brand kit)
I cannot emphasise enough how much time your brand kit will save you.When you are busy with a design and you want to quickly insert some text that’s already in your brand font, instead of getting the default Canva Sans, you have YOUR font immediately.This is called text styling and it is incredibly helpful to have this set up so that each design is consistent in having the same style assigned to the section of the design it is relevant to.The same with your colours which allows you the ability to apply the colour in a different way when you shuffle the colours on the design already created.And when you're creating content for a client (VAs) and you have your client's brand kits saved as well, you can easily toggle between the kits at your disposal.It just makes life SO much easier!
When you’re batch-creating as suggested last week, use the "Copy Style" (paintbrush) tool to apply the formatting of one element/photo to another. This can save time when maintaining a consistent design.
That little paint roller is worth its weight in gold. Instead of selecting the element/picture and then adjusting it manually, when you click on the paint roller, then click on the element/picture and then head over to the element/picture you want changed and click it again - it’s DONE … easy peasy!
This little style button is especially helpful when you have transparency settings that you want to carry through to other pictures.
The biggest downside for me on this feature is that you have to keep reminding it what the style is that you are copying.
Have you managed to set up your brand kit yet?
Should you still not have your branding nailed down and you want this ASAP, please get in touch so we can sort this out sooner rather than later!
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